We began with colorful, hardwood cutting boards, but Matt was never going to be satisfied to just be the cutting board guy. Our new digital marketplace reflects our evolution. Those cutting boards turned into the blueprint for a larger vision that had everything to do with thoughtfully-designed, finely-crafted, cool products and custom projects made out of the best wood we could find.
When I began a total overhaul and redesign of our website several months ago (okay maybe it was a year ago - I wear a lot of hats here), my primary goal was to create a more enjoyable and streamlined digital space for people to shop our product line. Call it a reintroduction to the BirchBarn Designs brand. What I didn’t intend was for it to trigger a lot of questions about who we are, what we do and the next phase of our business after ten + years as a storefront and a brand (file under: unintended consequences).
We began with colorful, hardwood cutting boards, but Matt was never going to be satisfied to just be the cutting board guy.
Our new digital marketplace reflects our evolution. Those cutting boards turned into the blueprint for a larger vision that had everything to do with thoughtfully-designed, finely-crafted, cool products and custom projects made out of the best wood we could find. It’s like the old saying, ‘how you do anything, is how you do everything.’
So this inventory of our product line revealed that yes we offer a lot of products but they all seem to fall into this theme of enhancing our best days. I love how our COLLECTION pages tell this story. Take for instance our Backyard Hangs collection which is all about celebrating and supporting gatherings with friends or just being with the people you love under the canopy of trees, stars and sunshine. Our Yes Chef collection celebrates the aesthetic beauty of the kitchen where cooking with love and a little bit of fun makes the food taste better. Ask any chef, and he’ll tell you wood cutting boards are cleaner, better for your knives, and far more beautiful than plastic. Check out all of our collections when you are seeking inspiration for that unique gift for a board member, a handcrafted cutting board with personalized engraving, or an unforgettable wedding gift.
From our earliest days, we set out to create quality products made out of hardwood that last a lifetime. Everything we sell, we use at our own home if that’s an endorsement of how much we stand behind our Chop, Serve, Drive + Live line of products. I love how our new digital marketplace tells that story.
